Tim Fendley co-founded Applied to push the boundaries of information design. A central focus is making cities more understandable by providing useful information, evidenced by projects in London, Glasgow, Brighton, Dublin and Vancouver. Tim’s work draws on his cultural and commercial experience in environmental, editorial, identity and interactive design for clients such as Bosch, Ferrari, Graphics International, Gilbert & George, Glasgow 1999, Orange and Lexus. Tim was the lead designer of the Bristol Legible City initiative. He has a passion for cities and mapping and a methodology that encompasses diagnostic testing in real situations mixed with product design prototyping techniques.

Tim’s current fixation is to make sense of London. He is leading the system designer for Legible London, a capital-wide pedestrian wayfinding scheme for TfL, currently in pilot phase. When it is complete, it will be the most extensive of its kind in the world.