In recent years, Glasgow has consolidated its reputation as an international centre for the arts, culture and sports. Long a shining example of imperial and Edwardian splendour, with Kelvingrove Gallery and Rennie Mackintosh’s Glasgow School of Art among its famous landmarks,  Glasgow was European City of Culture in 1999 and it will host the Commonwealth Games in 2014. Architecturally, the city is undergoing a resurgence, with striking developments such as Glasgow Science Centre and the Clyde Auditorium.

With four million visitors a year contributing £1bn and 55,000 jobs, Glasgow City Council is keenly aware of the importance of its visitor economy. We were commissioned in 2008 to create a major city-wide pedestrian wayfinding system comprising 149 signs – map-based information signs and fingerpointers – with a further 76 information posters placed in free-standing advertising units. The heart of the system was a 15 square km pedestrian master map of the City Centre and West End, highlighting 250 local landmarks and visitor destinations. The sign product range was custom-designed specifically for Glasgow by Lacock Gullam.

The scheme is funded and maintained by Adshel/Clear Channel, the global outdoor media company that has supported a number of innovative city wayfinding schemes including Bristol Legible City.